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AdsAudits and rebuilds

You are paying for leadsthat were never going to buy

Money goes out, names come in, and nobody checks which of them could ever have paid you. The ad platform gets graded on how many names it delivers. You get graded on revenue.

Get it looked atSee a real fix
see the numbers
Amount spent$2,400
Leads96
Cost per lead$25
Leads that answered the phone31
Leads that could actually pay6
Spent finding out$2,250
96 leads

The fix

What actually happened

Same shape every time. A symptom the owner can see, a cause they can't, and a rule that stops it coming back.

  1. 01 · the symptom

    The lead form fills up every week. The booked jobs do not move. The owner assumes the ads have stopped working.

  2. 02 · the cause

    The campaign is graded on cost per lead, so the platform hunts the cheapest people who will fill a form, not the ones who can pay. Nothing in the dashboard separates the two.

  3. 03 · the fix

    The event the campaign optimises toward gets moved from form fills to qualified enquiries, so the platform starts hunting buyers instead of form fillers.

$2,250

spent on leads that were never going to answer the phone

Scope

What you can fix yourself, and what you can't

Half of this is checking your own numbers. You should not pay anyone for that.

Do this yourself, today

  • Call your last twenty leads and write down how many picked up
  • Check whether your campaign is optimising for leads or for purchases
  • Turn off any placement you cannot name

This is where we come in

  • Moving the optimisation event so the platform hunts buyers
  • Tracking which leads turn into money, not just which arrive
  • Special Ad Category rules for housing, credit and employment, where targeting is restricted and easy to get wrong

Ad account work starts at $400. Quoted once we have seen the account, never before.

Start here

What is going wrong right now?

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What is going wrong right now?