Buying path · Suite Two
Make an intangible service easier to choose.
- The friction
- A decade of executive credibility had to become one clear offer and one route from browsing to a booked call.
- What changed
- The homepage, offer tiers, lead capture and 12 week program page were structured around the decision a leader needed to make.
- What this changed
- The offer became easier to understand, compare and act on.











